SEO at Law

By Jessica Sharp
The Legal Intelligencer

Last year was a tough year for most industries, and especially hard hit were law firms. Associate pay cuts, restructuring of billable hours, cancellation of summer internships and the crumble of some major firms; it’s no wonder marketing is also seeing significant cuts. But it’s not all doom and gloom. Here’s the silver lining — now may be the best time yet to get out there and market your firm. And possibly even better news — it doesn’t have to cost an arm and a leg (or rather an associate and an end-of-year bonus). Here are 10 marketing tips that you can start using now that won’t break the bank.

By John Harris
Secret IM Riches

For too long, search engine optimization companies have played the “secret” card claiming to know the inside scoop on how to rank in various search engines like google, yahoo, and bing. However, most of these claims range from misrepresentations to flat-out lies. It is truly amazing how much money is generated for bad SEO.

The legal profession has been one of the largest contributors to the SEO snake oil salesman. The allure of getting their firm’s website to the top of the rankings has cots them anywhere from $12,000 to $50,000 per year on average. Unfortunately, most of these attorneys don’t even know how they should be measuring the effectiveness of these expenditures.