The Secret To Lawyer Internet Marketing: There Are No Secrets
By John Harris
Secret IM Riches
For too long, search engine optimization companies have played the “secret” card claiming to know the inside scoop on how to rank in various search engines like google, yahoo, and bing. However, most of these claims range from misrepresentations to flat-out lies. It is truly amazing how much money is generated for bad SEO.
The legal profession has been one of the largest contributors to the SEO snake oil salesman. The allure of getting their firm’s website to the top of the rankings has cots them anywhere from $12,000 to $50,000 per year on average. Unfortunately, most of these attorneys don’t even know how they should be measuring the effectiveness of these expenditures.
Search engine optimization for your law firm should not be mysterious at all. What it comes down to is some technical know-how, effort, time, and even some skill. Even SEO-savvy lawyers are learning that it’s more about having time to perform the strategies than anything else.
Hiring a law firm SEO consultant is not the right answer for every law firm. It really comes down to your internet marketing goals. If you’re merely trying to get started online, perhaps handling the SEO yourself is a better answer for you. Please take note however, that lawyer internet marketing is extremely competitive and more often than not, you’ll be competing with firms that have outsourced their internet marketing to professionals.
Deciding whether to outsource or not really comes down to a matter of time and money. Even if you know what to do, is it worth your time to execute these activities? Or, are these activities more economically completed by someone else? Many times, the hourly cost of hiring a law firm SEO is far-less than your own billable professional time.
The essential questions to answer before deciding to outsource are CAN you do it yourself and CAN you do it yourself with less cost than you can hire someone else to do it? These are questions that only you can answer based on what you know about SEO, the value of your time, and the cost of outsourcing.
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